We use cookies and other technologies on our website to make the use of our website more attractive, user-friendly and effective. We use technically necessary cookies to guarantee the error-free functionality of our website. In addition, we use cookies and other technologies to optimize our website and marketing efforts. For example, we monitor the success of our campaigns with the help of tracking tools. Click "Allow All" to save all saved cookies. You can change your cookie settings at any time. Details are available here: Data Privacy Notice.
General
When you visit our website, cookies and other technologies store and read information on your device. This also includes personal data such as your IP address. Information about your browser, settings and device can also be retrieved.
We use this information to provide you with a graphically accurate display and user-friendly operation of the website. We also use this information to optimize our marketing activities and our online presence.
More information about the individual cookies and technologies is available under the corresponding tabs as well as in our Data Privacy Notice.
These cookies are necessary to provide error-free content and for the technical performance of the website. These are used to control specific functions on the website and make them available to you. These cookies are necessary for visiting the website and cannot be deselected.
Analysis
We use various cookies and technologies on our website to analyze visitor behavior, such as the length of time spent on our website. We use the services of Google Analytics for this analysis.
Google Analytics collects and stores visitor data such as IP address, time of visit, referrer URL and information about your browser and operating system. Google stores this data for a maximum of 14 months. The collected data may be summarized by Google in a profile that is assigned to you or your device.
More information about our use of Google Analytics is available in our Data Privacy Notice.
We would like to inform you explicitly that the collected data will be transmitted to the United States if you consent to this process.
The level of data privacy in the USA is lower than in EU countries. This means that there is a risk that your data may be accessed by a U.S. government agency (intelligence agencies, for example) if it invokes the appropriate legal remedy.
To protect your data from our site as much as possible, we use Google's IP anonymization. By agreeing to the use of Google Analytics, you consent to the transfer of data to the USA pursuant to Art. 49 para. 1 lit. a) GDPR and are aware of the risks of such a transfer. The legal basis for the processing of this data is Art. 6 para. 1 lit. a) GDPR (consent).
You can change your settings at any time. More information about Google Analytics and its data privacy is available at: https://policies.google.com/technologies/cookies
Marketing
We use the conversion tracking feature of LinkedIn to better customize our advertising offers and campaigns. This conversion tracking is enabled by the LinkedIn Insight Tag. This collects user data from your device, including the URL, the referrer URL, the device properties, the browser properties, and the IP address. Your data will be pseudonymized by LinkedIn within seven days and deleted within 180 days. The personal data collected is not shared with us, we only receive anonymous reports on the demographics of our target audience and the performance of our ads.
Your data will only be transmitted after your consent pursuant to Art. 6 para. 1 lit. a) GDPR.
More information about LinkedIn Conversion Tracking is available in our Data Privacy Notice.
Inventing tomorrow
Change happens with or without us. Progress, on the other hand, is a conscious decision. It awaits us off the beaten track and beyond the imaginable. And that is precisely where blu BEYOND takes you as your strategic digital transformation partner. Beyond the frontiers of conventional industries into new markets.
We develop tomorrow’s business models and IT solutions today. For enterprises that see digital transformation as an opportunity. Together with our clients, we shape and bring about progress. From idea to concept to technical prototype to marketable digital product.
Developing innovative technical solutions is written in our DNA.
For over 20 years we have been accelerating our clients’ innovation cycles. It is literally coded in our DNA. We provide strategic consulting and full solution development services based on game-changing technologies.
The blu BEYOND management
Michael Büsch
Founder and Managing Director
Michael Büsch is responsible for the overall management of the company with a focus on marketing, sales and business development, finance and strategy. Michael has over 20 years of experience in the national and international IT consulting business. He was responsible for strategic account management in various companies. In 1996, Michael founded one of the first Internet agencies in Germany. This is one of the reasons why he is now a sought-after speaker at digital conferences as a digital pioneer. In 2005, Michael took over the management of the Business Applications division at Skytec AG. In 2011, he founded blu Portals & Applications GmbH, now blu BEYOND GmbH, as one of two managing directors. Michael Büsch has been on the Management Board of blu Gruppe AG since 2018. In his private life, Michael enjoys mountaineering and ski touring. When he's not in the great outdoors, he works on classic cars in his workshop, demonstrating his passion for great challenges and precision.
Jan Haskamp
Director Delivery and Member of the Executive Board
Jan Haskamp is responsible for parts of the operational business and is in charge of delivery and HR at blu BEYOND. He financed his scientific studies with his first media agency and has remained loyal to this industry over the years. After holding various project management and leadership positions at Friendscout24, he moved into the area of corporate management. He can now look back on decades of experience and many successful customer projects. Jan has been with blu BEYOND since 2016 and has been involved in the development and optimization of internal processes. He has been a member of the management team here since 2024. Jan likes to spend his free time traveling extensively, in nature and on his bike. He loves good food and an exciting book.
blu BEYOND clients
Our clients have a clear vision of the future of their companies. And obviously the right instinct when it comes to choosing an innovation partner that can make this vision come true. Here is an excerpt from our list of clients:
- ABL
- Allianz Managed Operations & Services SE
- BMW M
- CECONOMY
- Continental
- Deutsche Fachpflege
- DMG MORI Used Machines
- DR. JOHANNES HEIDENHAIN
- HAVER & BOECKER Automation
- INNOCEAN X
- iwis
- Linde Engineering
- MediaMarktSaturn
- Nexopart
- Roche Diagnostics
- SCHAEFFLER Technologies
- Vitesco Technologies
-
blu BEYOND GmbH
Keltenring 11,
82041 Oberhaching
