

Privacy Statement
What belongs to you, stays yours
We take the protection of your data very seriously.
After all, your sensitive and personal information should not be accessible to just anyone.
First things first: When you visit our website, we currently do not use consent-based tracking or analytics and marketing cookies. We only process personal data where this is technically necessary or where you actively provide it to us.
With the following privacy notice, we inform you in accordance with Art. 13 GDPR about the type, scope and purpose of the processing of personal data on our website as well as your rights.
Feel free to contact us at any time with questions about data protection. We are happy to assist you.
Please read this notice carefully.
Below, we transparently inform you about which data we process on our website, for what purposes this is done, and what rights you are entitled to.
Definition of Terms
We have designed our privacy notice in accordance with the principles of the GDPR, see Article 5 GDPR. If there are still any ambiguities regarding the use of terminology, you can view the corresponding definitions here.
Name and Address of the Controller
blu BEYOND GmbH
Legal Representative: Michael Büsch
Keltenring 11
82041 Oberhaching
Germany
Phone: +49 89 244 116 600
Email: info@blu-beyond.com
Website: https://www.blu-beyond.com
External Data Protection Officer
blu Systems GmbH
Data Protection Officer
Keltenring 11
82041 Oberhaching
Germany
Phone: +49 89 9192 9056 0
Email: dsb@blusystems.de
Website: https://blusystems.de/
Storage Duration and Deletion
When you visit our website, we only process personal data to the extent technically necessary (e.g. server log files) or if you actively provide such data to us, for example as part of an inquiry or whitepaper request. The data will be deleted as soon as the respective purpose no longer applies and no statutory retention obligations exist.
Provision of the Website and Creation of Log Files
When you visit our website, information is automatically sent to our server by the browser used on your device. This information is temporarily stored in a log file. The following information is collected without your intervention and stored until automatic deletion:
- IP address of the requesting computer
- Date and time of access
- Name and URL of the retrieved file
- Referrer URL
- Browser type and browser version
- Operating system
- Name of the access provider
These data are processed by us for the following purposes:
- Ensuring a smooth connection to the website
- Ensuring convenient use of the website
- System security and stability
- Error analysis
- Detection of misuse
- Technical administration
The legal basis for data processing is Art. 6 (1) lit. f) GDPR. Our legitimate interest arises from the purposes listed above. Under no circumstances do we use the collected data to draw conclusions about your identity.
The legitimate interest for this processing is as follows: The integrity and security of the website, which is ensured by collecting logs, particularly IP addresses, to detect potential misuse early and take measures to reduce damage.
Your personal data is stored with our provider, with whom we have concluded a data processing agreement in accordance with Art. 28 GDPR.
SSL Encryption
For security reasons, our website uses SSL and/or TLS encryption. This protects transmitted data and prevents unauthorized third parties from reading it.
You can recognize an encrypted connection by the fact that the browser’s address bar changes from “http://” to “https://” and by the lock symbol displayed on the left in your browser bar.
Cookies
We currently use only technically necessary cookies on our website. These are required to provide the website securely, stably and properly functioning. We do not currently use analytics, marketing or retargeting cookies.
Necessary Cookies
We use only technically necessary cookies that are required for the operation, security and basic functions of our website. The legal basis is Section 25 (2) TDDDG and – insofar as personal data is processed – Art. 6 (1) lit. f GDPR.
Analytics & Marketing Cookies
We currently do not use any analytics or marketing cookies that require consent. At present, no personalized tracking of user behavior for advertising or profiling purposes takes place.
Third-Party Cookies
We currently do not use any consent-based third-party cookies on our website for analytics, marketing or retargeting purposes. Should external services be integrated in the future, we will update this privacy notice accordingly and, where required, obtain your consent.
Data Transfer to the USA and Other Third Countries
We currently do not use any services on our website for analytics, marketing or tracking purposes that require the regular transfer of personal data to third countries. Should such services be integrated in the future, we will update this privacy notice accordingly.
Web Analytics with Umami
We use the self-hosted web analytics tool Umami on our website to statistically analyze the use of our website and to improve our services from a technical and content perspective.
Only privacy-friendly and aggregated information is processed, in particular page views, referrer information, device types, browser information and visit times.
No personal profiling or tracking for advertising purposes takes place. IP addresses are neither stored nor otherwise processed as personal data.
Umami is operated without the use of consent-based cookies. Processing is carried out on the basis of our legitimate interest pursuant to Art. 6 (1) lit. f GDPR in the statistical analysis and optimization of our website.
Hosting is provided on our infrastructure via Microsoft Azure at the server location Frankfurt am Main, Germany.
Contacting the Company
You can contact us at any time. Please note the following:
General Contact Options
You can contact us via:
- Postal mail
- Telephone
To process your inquiry, we will need to store your communication data (e.g., phone number, email address) and identification data (e.g., name, address).
The legal basis for this is Art. 6 (1) lit. b) GDPR, but only if the contact relates to initiating, performing, or modifying a contractual relationship.
For all other cases of contact, processing is based on the legitimate interest pursuant to Art. 6 (1) lit. f) GDPR of the company.
The legitimate interest for this processing is as follows: As a company, we pursue the economic interests of individualizing and optimizing our products, which are declared as economic factors of the company.
Microsoft Teams
We use Microsoft Teams, a service provided by Microsoft Corporation, to conduct telephone and video conferences, online meetings, and/or online seminars. If online meetings/online seminars are to be recorded, we will inform you before the start of the meeting/seminar and – where required – request your (verbal) consent. If you do not wish to be recorded, you can leave the online meeting/seminar.
The following personal data may be processed:
User Information: Display name, email address, profile picture (optional), preferred language
Meeting Metadata: e.g., date, time, meeting ID, phone number, location
Text, Audio, and Video Data: You may have the option to use the chat function during an online meeting/seminar. In this case, any text entries you make will be processed to display them in the meeting/seminar.
The scope of the data depends on the information you provide before or during participation in the online meeting/seminar. Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses pursuant to Art. 46 (2) lit. c) GDPR.
Legal Basis for Online Meetings
The legal basis for processing is Art. 6 (1) lit. b) GDPR. During the online meeting, the login names of all participants as well as the generated communication content are displayed and can be viewed by other participants in the meeting. The communication content is stored for documentation purposes. If applicable, the online meeting will be recorded and subsequently made available to participants.
Legal Basis for Online Seminars
The legal basis for processing is our legitimate interest in providing an engaging design for our online seminar, Art. 6 (1) lit. f) GDPR.
During the online seminar, the login names of all participants as well as the generated communication content are displayed and can be viewed by other participants in the seminar. The communication content is stored for documentation purposes. If applicable, the online seminar will be recorded and subsequently made available to participants.
Whitepaper
On our website, you have the option to request whitepapers. In doing so, we process the data you provide in the form, in particular your email address and – where provided – your name, in order to process your request and send you the requested whitepaper.
Your data will only be used for any further marketing purposes if there is a separate legal basis for doing so.
The data will be deleted as soon as it is no longer required to process your request and no statutory retention obligations prevent deletion.
Handling Applicant Data
With the following information, we inform you in accordance with Art. 13 GDPR about the processing of your personal data within the application process and about your rights.
We offer you the opportunity to apply with us (via email, the online application form, or by post). Below, we inform you about the scope, purpose, and use of your personal data collected during the application process. We assure you that the collection, processing, and use of your data is carried out in compliance with applicable data protection laws and all other legal provisions, and that your data will be treated confidentially. If you submit an application to us, we process your associated personal data (e.g., contact and communication details, application documents, notes from interviews, etc.) insofar as this is necessary to decide on the establishment of an employment relationship.
The legal basis for this is Art. 6 (1) lit. b) GDPR (general contract initiation). Your personal data will only be shared within our company with employees involved in processing your application.
If the application is successful, the data you submitted will be stored in our data processing systems for the purpose of carrying out the employment relationship, based on Art. 6 (1) lit. b) GDPR.
If we cannot offer you a position, you decline an offer, or withdraw your application, we will store your application documents for a period of 6 months after the conclusion of the process. After the 6-month period, the data will be deleted and physical application documents destroyed. Retention serves in particular as evidence in the event of a legal dispute. If it is apparent that the data will be required after the 6-month period (e.g., due to a pending or threatened legal dispute), deletion will only occur when the purpose for further retention no longer applies.
Inclusion in Our Applicant Pool
If we cannot offer you a position, there may be an option to include you in our applicant pool. If included, all documents and information from your application will be added to the pool so we can contact you in case of suitable vacancies.
Inclusion in the applicant pool is based solely on your explicit consent (Art. 6 (1) lit. a) GDPR). Giving consent is voluntary and unrelated to the ongoing application process. You can revoke your consent at any time. In this case, the data in the applicant pool will be permanently deleted unless there are legal retention requirements.
Data from the applicant pool will be permanently deleted no later than two years after consent is given.
For our application management, we use the system “Factorial HR.” The provider is EVERYDAY SOFTWARE S.L., Calle Alaba, 61 5º-2ª, 08005 Barcelona, Spain, with whom we have concluded a data processing agreement.
Google Ads
We use Google Ads, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, to make our services visible in Google Search and the Google advertising network.
Advertisements may be displayed based on search terms, general audience characteristics or regional settings.
We currently do not use any consent-based conversion tracking or comparable technologies on our website to personally track user behavior after clicking on an advertisement.
Insofar as personal data is processed in connection with the display of advertisements, this is carried out under Google’s responsibility in accordance with its privacy policy. Further information can be found at: https://policies.google.com/privacy.
LinkedIn Conversion Tracking
We use advertising services of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland, to raise awareness of our services and direct users to our website.
Advertisements may be displayed within the LinkedIn platform based on general audience characteristics.
We currently do not use LinkedIn Conversion Tracking, the Insight Tag or comparable technologies on our website to personally analyze user behavior after visiting our website.
Further information on data processing by LinkedIn can be found at: https://www.linkedin.com/legal/privacy-policy.
Kununu
We have a profile on Kununu and use a Kununu plugin on our website to link to this profile. The provider is New Work SE, Am Strandkai 1, 20457 Hamburg.
When you visit our website, a connection to the provider’s servers is established via the Kununu plugin. This transmits personal data such as your IP address. If you have a Kununu or Xing profile and are logged in when you click on the Kununu plugin, your IP address and your visit to our website will be associated with your user profile. If you do not want this association, please log out of your Xing/Kununu profile before visiting our website.
We do not receive any information about your profile from the provider of the platform/plugin; however, we do receive anonymous statistics about our page.
The legal basis for this processing is Art. 6 (1) lit. a) GDPR (consent).
The data processing is carried out as joint processing. For content that you provide directly on the platform, such as comments, private messages, or similar, New Work SE and we act as joint controllers in accordance with Art. 26 GDPR.
More details on data protection at Kununu can be found here: https://privacy.xing.com/de/datenschutzerklaerung
Data Processing by Social Networks
We maintain publicly accessible profiles on social networks. The specific social networks we use are listed below.
Social networks such as Facebook, Twitter, etc., can generally analyze your user behavior extensively when you visit their website or a website with integrated social media content (e.g., like buttons or advertising banners). Visiting our social media presence triggers numerous data protection-relevant processing operations.
Specifically: If you are logged into your social media account and visit our social media presence, the operator of the social media portal can associate this visit with your user account. Your personal data may also be collected even if you are not logged in or do not have an account with the respective social media portal. This data collection occurs, for example, via cookies stored on your device or by capturing your IP address.
Using the data collected in this way, the operators of social media portals can create user profiles that store your preferences and interests. This allows interest-based advertising to be displayed to you both within and outside the respective social media presence. If you have an account with the respective social network, interest-based advertising can be displayed on all devices on which you are or were logged in.
Please also note that we cannot track all processing operations on social media portals. Depending on the provider, additional processing operations may be carried out by the operators of the social media portals. For details, please refer to the terms of use and privacy policies of the respective social media portals.
Legal Basis
Our social media presence aims to ensure the most comprehensive visibility on the internet. This constitutes a legitimate interest within the meaning of Art. 6 (1) lit. f) GDPR.
The analysis processes initiated by social networks may be based on different legal grounds, which must be specified by the operators of the social networks (e.g., consent under Art. 6 (1) lit. a) GDPR).
Controller and Exercising Your Rights
When you visit one of our social media profiles (e.g., Facebook), we are jointly responsible with the operator of the social media platform for the data processing operations triggered during your visit. You can generally exercise your rights (access, rectification, erasure, restriction of processing, data portability, and complaint) both against us and against the operator of the respective social media portal (e.g., Facebook).
Please note that despite joint responsibility with the social media portal operators, we do not have full influence over the data processing operations of the social media portals. Our options depend largely on the policies of the respective provider.
Storage Duration
The data we collect directly via our social media presence will be deleted from our systems as soon as you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies. Stored cookies remain on your device until you delete them. Mandatory legal provisions – especially retention periods – remain unaffected.
We have no influence on the storage duration of your data that is stored by the operators of social networks for their own purposes. For details, please refer directly to the operators of the social networks (e.g., in their privacy policies, see below).
Social Networks in Detail
We have a profile on Facebook. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. According to Facebook, the collected data is also transferred to the USA and other third countries.
We have concluded a joint processing agreement (Controller Addendum) with Facebook. This agreement specifies which data processing operations we or Facebook are responsible for when you visit our Facebook page. You can view this agreement at:
https://www.facebook.com/legal/terms/page_controller_addendum
You can adjust your ad settings independently in your user account. Click the following link and log in:
https://www.facebook.com/settings?tab=ads
Data transfer to the USA is based on the EU Commission’s standard contractual clauses.
Details:
https://www.facebook.com/legal/EU_data_transfer_addendum
https://de-de.facebook.com/help/566994660333381
Facebook’s privacy policy:
https://www.facebook.com/about/privacy/
We have a profile on Instagram. The provider is Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland). According to the provider, the collected data is also transferred to the USA and other third countries. Data transfer to the USA is based on the EU Commission’s standard contractual clauses.
Details:
https://www.facebook.com/privacy/policy/version/20220104/
https://www.facebook.com/legal/EU_data_transfer_addendum
https://de-de.facebook.com/help/566994660333381
Instagram’s privacy policy:
https://help.instagram.com/519522125107875
We use functions of the LinkedIn network on our website, a service of LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. When you access our website containing LinkedIn functions, a connection to LinkedIn servers is established. To our knowledge, no personal data is stored, particularly IP addresses are not stored, nor is usage behavior evaluated.
The legal basis for using the LinkedIn plugin is Art. 6 (1) lit. f) GDPR. We have a legitimate interest in achieving the most comprehensive visibility in social media.
Further information:
https://www.linkedin.com/legal/privacy-policy
Data Subject Rights
Right of Access
Within the scope of the applicable legal provisions, you are entitled in particular to the following rights:
- Access to the personal data processed by us (Art. 15 GDPR)
- Rectification of inaccurate data or completion of incomplete data (Art. 16 GDPR)
- Erasure of your personal data under the conditions of Art. 17 GDPR
- Restriction of processing pursuant to Art. 18 GDPR
- Data portability pursuant to Art. 20 GDPR
- Objection to processing based on legitimate interests pursuant to Art. 21 GDPR
- Withdrawal of any consent given with effect for the future (Art. 7 (3) GDPR)
- Complaint to a data protection supervisory authority (Art. 77 GDPR)
To exercise your rights, it is sufficient to contact us using the contact details provided in the legal notice or in this privacy notice.
Automated Decision-Making in Individual Cases, Including Profiling
Pursuant to Art. 22 GDPR, you have the right not to be subject to a decision based solely on automated processing – including profiling – which produces legal effects concerning you or similarly significantly affects you.
This shall not apply if the decision:
- is necessary for entering into, or the performance of, a contract between the data subject and the controller,
- is authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights, freedoms and legitimate interests, or
- is based on the data subject’s explicit consent.
In the cases referred to under points 1 and 3, we will implement suitable measures to safeguard your rights and freedoms as well as your legitimate interests, including at least the right to obtain human intervention on our part, to express your point of view and to contest the decision.
Currency of these Privacy Notices
We reserve the right to amend these privacy notices in the event of changes to our website or legal requirements. The version published on this website shall apply.
This privacy notice is dated April 21, 2026.

Do you have questions about data protection at blu BEYOND?
Get in touch with us!
blu BEYOND
IT Consultant