Event management portal expansion

Automotive

Project in a nutshell

Experience upgrade. Our client has been a digital pioneer in the automotive sector for years. Together with the platform experts at blu BEYOND, we had already implemented an end-to-end event management process. Now, the goal was to expand and modernize the existing portal's services to cover training, voucher purchases, and marketing.

The Customer Need

Modern CX & Hot Leads. Few things move customers more than inspiring brand experiences. Seamless customer journeys—both online and offline—are key. For over a decade, we’ve been evolving our client’s booking and admin platform. Over time, expectations grew. They now need to integrate web apps, personalized videos, hotel and travel bookings, terrain rentals for events, existing interfaces and platforms—and bring in modern tech. Plus, two clear sales goals: increase conversion rates and generate leads.

Challenges & Extra Miles

Corporate processes vs. customer expectations. Bigger companies come with more complex processes. But end users don’t care about that. They go where their needs are best met. That meant combining smooth usability with an emotional user journey—despite strict governance processes. A delicate task for stakeholder management.

Strategy

Digital concept for all B2C processes. The project’s aim was clear: create a sustainable solution. We wanted to holistically map and optimize all customer-facing processes. As a strategic partner, we developed a technical concept that identified and integrated all digital touchpoints—laying the foundation for a customized system tailored to complex needs.

Innovation

Co-Creation at its best. Digital transformation isn't about just adopting new tech. It’s about culture, workflows, and team skills. Together with our client’s team, we built collaborative workflows to share and scale knowledge digitally. All project participants worked across disciplines to co-create new digital solutions for end users.

Technical Solution

Modernized frontend & backend: Sometimes there's no need to reinvent the wheel from scratch. That’s why we built the backend directly on the solid blueprint our client already had in place. But: dedicated cluster instances like Oracle DB and Apache Webserver came with their own unique set of challenges.

Two things were especially important to our UX & UI team when it came to the frontend: First, the online flows for event bookings and voucher purchases. Second, the customer area – including profile pages with event impressions, personalized video experiences, and all the details and documents related to booked events. To bring it all together, we built a single-page web application based on the AngularJS/Angular framework.

Additional optimizations as part of the process: Our blu BEYOND development team connected the application to existing systems – including CRM, internal customer databases, fleet systems, and the SAP landscape. All of this to deeply integrate the new platform into the existing IT ecosystem and ensure seamless processes throughout.

Technical Milestones

Six milestones for a better “Vrooom”:

1.

The biggest chunk: New developments that enabled the migration of the existing application to a modern tech and infrastructure stack.
2.

Upgrades to functionality, user experience, and UI
3.

Tech Innovation: with Angular JS/Angular, Bootstrap, Java, JEE, JPA, and Oracle DB
4.

Subproject: complex migration of sensitive customer data
5.

Ensured app compatibility for regular updates on the current application server
6.

GDPR compliance: created and implemented a comprehensive data deletion concept

Big

Wins

20 years of trusted partnership Some clients you just grow with. For over two decades, we’ve been co-creating outstanding experiences and holistic digital customer journeys.

Small Victories

1
Designed a seamless digital customer journey Before, during, and after the event—we’re there with the customer. This marks a digital milestone for our client.
2
Developed an end-to-end solution Everything a customer might want, fully covered. Together with the marketing team, we turned the digital vision into reality.
3
Became a holistic digitalization partner 20+ years of experience now put to use across consulting, design, conception, implementation, and service.
4
Secured future-readiness Regular backend and frontend updates ensure compliance and user needs. Lifecycle-driven migrations and functional expansions are all part of the package.

Accelerate progress,

embrace co-creation

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