Success Story
Event Management Portal Expansion
A digital automotive leader enhances its event platform for training, vouchers, and marketing with state-of-the-art CX.
#Automobile / Mobility
#Custom Software Development
#Azure
The Customer Need
Modern CX & Hot Leads. | Few things move customers more than inspiring brand experiences. Seamless customer journeys—both online and offline—are key. For over a decade, we’ve been evolving our client’s booking and admin platform. Over time, expectations grew. They now need to integrate web apps, personalized videos, hotel and travel bookings, terrain rentals for events, existing interfaces and platforms—and bring in modern tech. Plus, two clear sales goals: increase conversion rates and generate leads.
Challenges & Extra Miles
Corporate processes vs. customer expectations. | Bigger companies come with more complex processes. But end users don’t care about that. They go where their needs are best met. That meant combining smooth usability with an emotional user journey—despite strict governance processes. A delicate task for stakeholder management.
Strategy
Digital concept for all B2C processes. | The project’s aim was clear: create a sustainable solution. We wanted to holistically map and optimize all customer-facing processes. As a strategic partner, we developed a technical concept that identified and integrated all digital touchpoints—laying the foundation for a customized system tailored to complex needs.
Innovation
Co-Creation at its best. | Digital transformation isn't about just adopting new tech. It’s about culture, workflows, and team skills. Together with our client’s team, we built collaborative workflows to share and scale knowledge digitally. All project participants worked across disciplines to co-create new digital solutions for end users.
Technical Solution
Modernized frontend & backend: | Sometimes there's no need to reinvent the wheel from scratch. That’s why we built the backend directly on the solid blueprint our client already had in place. But: dedicated cluster instances like Oracle DB and Apache Webserver came with their own unique set of challenges.
Two things were especially important to our UX & UI team when it came to the frontend: | First, the online flows for event bookings and voucher purchases. Second, the customer area – including profile pages with event impressions, personalized video experiences, and all the details and documents related to booked events. To bring it all together, we built a single-page web application based on the AngularJS/Angular framework.
Additional optimizations as part of the process: | Our blu BEYOND development team connected the application to existing systems – including CRM, internal customer databases, fleet systems, and the SAP landscape. All of this to deeply integrate the new platform into the existing IT ecosystem and ensure seamless processes throughout.
Technical Milestones
Six milestones for a better “Vrooom”:
The biggest chunk: New developments that enabled the migration of the existing application to a modern tech and infrastructure stack.
Upgrades to functionality, user experience, and UI
Tech Innovation: with Angular JS/Angular, Bootstrap, Java, JEE, JPA, and Oracle DB
Subproject: complex migration of sensitive customer data
Ensured app compatibility for regular updates on the current application server
GDPR compliance: created and implemented a comprehensive data deletion concept
Big Wins
20 years of trusted partnership | Some clients you just grow with. For over two decades, we’ve been co-creating outstanding experiences and holistic digital customer journeys.
Over 500.000 lines of code written
25.000 participant bookings processed annually
350 use cases now covered by the app
2.500 events handled by the platform each year
Small Victories
Designed a seamless digital customer journey Before, during, and after the event—we’re there with the customer. This marks a digital milestone for our client.
Developed an end-to-end solutionEverything a customer might want, fully covered. Together with the marketing team, we turned the digital vision into reality.
Became a holistic digitalization partner20+ years of experience now put to use across consulting, design, conception, implementation, and service.
Secured future-readiness Regular backend and frontend updates ensure compliance and user needs. Lifecycle-driven migrations and functional expansions are all part of the package.
What we delivered in this project:
IT- & Digital-Consulting
Implementation & Optimization
Operational Excellence & Support
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Kevin Heinloth
Senior Sales Specialist