Tara

Honestly? To challenge myself. IT was never an area that interested me greatly or that I knew much about. I saw it as a challenge to completely rethink an industry that was so far removed from everything I had done before (retail and dentistry). But the deciding factor for blu BEYOND was the great team. I immediately felt at home and had a great mentor/team leader who taught me a lot and always challenged and encouraged me.

I would say it has become more holistic and I have learned a lot since then. Due to changes in the team, I took on a lot of responsibility relatively quickly and had to grow as a result. Marketing itself is constantly changing. But I think the biggest impact has been and continues to be the development of AI.

Definitely the interplay of both. Creativity is worthless if you don't have a strategy for implementation or the foresight to see and plan ahead.

I always find the topic of corporate websites very exciting. We are currently working on communicating our portfolio more visibly to the outside world. It's a lot of work, but also a lot of fun. I also enjoy coming up with new content for social media. Content creation is an ongoing topic for us. I am also working on several small and large events.

I read a lot, am active on LinkedIn and am always in contact with marketers from other companies or former fellow students. I also regularly take part in online seminars.

I have a lot of freedom in my work. I can plan, organise and work through everything myself, which is very important to me personally. This means I always have control over my time and results, while still being flexible. I am given a lot of trust, for which I am very grateful. I also have nice, helpful and cool colleagues around me who are always there to support me. I also have a say in everything when it comes to strategy. I work closely with Sales and HR to provide the best possible support to all stakeholders and move the company forward! You can try anything without having to be afraid of anything, which is a great environment to work in.

I think it's our annual customer event, ‘Future Talks’. It's a mix of exciting expert presentations, panel discussions, networking and excellent food. We get better every year and it's just fun to optimise ourselves and the event and offer our customers and partners a great evening with added value.

I actually like planning and ticking things off my to-do list. I also love being creative and creating new things. I love organising events, whether internal or external. Seeing the end result always makes all the effort worthwhile. I also particularly enjoy working with other teams or colleagues from different departments. That's great in my position, as I often deal with many different colleagues and departments. Which, in turn, brings me to my least favourite task. I often have to chase down answers and send reminders. That always makes me feel a bit uncomfortable. KPIs and evaluations are also part of my job, of course. They are necessary and provide a lot of useful insights, but I always have to force myself to do them and make calendar entries so that I don't put them off. In the end, however, I am always happy about the new insights I gain.

I think that nowadays, there's no getting around using and mastering AI tools, nor should there be. They can take a lot of work off our hands, making us faster and therefore more productive. A lot of things can already be easily automated, giving you more time for coffee breaks with your lovely colleagues or to do more fun things. I also find AI tools incredibly helpful for brainstorming ideas when you're stuck. Otherwise, of course, the basics: empathy, understanding of the subject matter, communication skills and organisational skills.

Off the top of my head :-D maybe: ‘blu BEYOND – we shape change, connect worlds and create experiences that turn customers into winners – strategically, individually, humanely.’

I danced in a guard for 20 years, like a sparkler girl, and was even a carnival princess in my hometown once.